The first beginning in sustainability at Procam Events was way back in 2011 when Procam International created an Urban Forest in Bangalore. A desolate piece of land along a man-made lake was developed and around 300 trees of various species were planted, This afforestation has now helped in the development of a large bio-diversity park in the area.
Later on in 2016, beginning from Bangalore, and later Delhi & Kolkata, we began take a serious look at the environmental impact and from 2016 we have been delivering 100% waste managed events.
Over the years, Procam has undertaken numerous steps to work towards making its events environmentally sustainable. our events are committed to putting Environment first. Our green initiative is aptly named Eco-stride.
Many sustainable measures are followed such as
- Zero Waste to Landfill
- Fast Track last mile disposal
- Recycling plastic and other materials
- Flex Upcycling
- Wet food waste – composting
- Ensuring proper treatment of bio waste, sewage waste
By the very nature, conducting an international distance running event in a metropolis is not possible without the seamless and wholehearted cooperation of the Government (State & Central) and various civic authorities like the municipal corporations, police, etc. Procam International has taken the initiative to involve the local municipal corporations in its green journey and use their expertise especially in the case of solid waste management. Procam works closely with the BBMP (Bruhat Bengaluru Mahanagara Palike) for its Bangalore event – TCS World 10K.
The journey starts from Reducing waste generation (for eg: using digital modes for registration and communication, replacing plastic packaging with cloth bags, encouraging Runners to ‘Bring your own Bottle’, etc.) to segregation of waste generated throughout the race week and race day. The municipal corporation extends complete co-operation and gets involved with the segregation, recycling/composting processes. Procam also employs the services of experts in the field of waste management like Hasiru Dala Innovations, who work closely with the waste pickers in Bangalore and with the BBMP.
Procam has proudly achieved ‘zero waste to landfill’ at all its events !